Business Insider - Mobile Insider is delivered first thing every morning exclusively to BI Intelligence subscribers. WILL THE REAL PAPER PLEASE STAND UP? New York-based app development company FiftyThree has asked Facebook to change the name of its new mobile news reading app, Paper. Facebook's Paper app â essentially a new version of the News Feed â was launched Jan. 30. FiftyThree's app of the same name has existed for two years and turns iPads into digital sketchbooks, perfect for drawing mind maps, doodles, or back-of-the-napkin diagrams. FiftyThree's app is a favorite of tech writers, and won Apple's iPad App Of The Year 2012 distinction. With Facebook's scale and marketing prowess, the name confusion may crowd FiftyThree's Paper app out of top app charts and app store search engine results. Perhaps most ironically, FiftyThree's Paper app is a Facebook partner, since the app's sketches, or "ideas," as they're called,
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